senior Vice President community & partnerships, canadian tire corp.

Jeffrey is an accomplished senior executive leader with 20+ years of management experience in building brands, businesses, and teams with international sports, entertainment, and non-profit companies.

He is a forward-thinking,“no limits" change-maker who focuses on innovative, ethical, and effective approaches to business development.

Prior to becoming the SVP, Community & Partnerships at the Canadian Tire Corporation (incl. Canadian Tire, Sport Check, Mark's, Hockey Life), Jeffrey held executive positions as:

  • Commissioner of the Canadian Football League
  • Executive Director, CBC Sports
  • Chief Operating Officer, Right To Play

Jeffrey is the first African-American chief executive of a North-American professional sports league. He is a graduate of Harvard Law School.

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saad rafi
National public sector leader, DeloittE
CEO, Toronto 2015

He was most recently the CEO of the Ontario Retirement Pension Plan Administration Corporation (ORPPAC). Rafi was responsible for implementation of the Ontario Retirement Pension Plan.

Prior to this role, Rafi was the CEO of the Toronto2015 Pan Am Parapan Am Games Organizing Committee. Under his leadership the Organizing Committee delivered the largest multi-sport event in Canadian history.  In addition, the Organizing Committee delivered a very successful Games and returned $106 Million to the Provincial and Federal governments and taxpayers of Ontario and Canada.

Prior to this role Rafi was the Deputy Minister of Health and Long Term Care, from 2010 to 2014. He has also held Deputy Minister
positions in Community Safety (formerly Public Safety and Policing Services), Transportation and Energy and Infrastructure.


ryan hamilton
Mental skills coach, hockey canada

Ryan is a sport psychologist, professor, runner, and proud New Brunswicker.

The Plaster Rock, NB native has been working with athletes from all levels since 2001. He has been part of developing hundreds of student-athletes at the University of New Brunswick, playing a pivotal role in creating champions of academic and athletic excellence.

For the past four years, Ryan has been the Sport Psychologist of a National Hockey League franchise; and most recently, Ryan helped Team Canada win the GOLD MEDAL as the Mental Skills Coach at the 2018 IIHF World Junior Hockey Championships!


Head of Brand & Broadcast, Invictus Games Toronto 2017

Katrina's journey has taken her around the world working at mega sporting events. She has worked for major brands such as Nike, Molson Coors, Nielson Sports, and served on the board of the Jays Care Foundation

Most recently, she was the Head of Brand & Broadcast at the Invictus Games Toronto 2017

She is currently working at the 2018 Pyeongchang Olympic Games This is her 5th Olympics; she also previously worked for the organizing committee of the 2010 Games in Vancouver. 

She still loves to stay active, playing in hockey and baseball leagues.

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Eric Moffatt
Marketing & Events Coordinator, STU Tommies

Eric is a UNB Sport Management Graduate from 2004 who began his career in sports business in 1999 with the UNB Varsity Reds as a student staff.

He has traveled throughout Canada lending his voice to numerous international sports events, including the Pan Am Games in Toronto 2015, FIVB World League and Beach Volleyball events, as well as providing commentary for various sports for TV broadcasts and webcasts.

In 2012, Eric joined the STU Tommies where he is currently the Marketing and Events Coordinator in Athletics.



The future of technology in sport


Trevor georgie

Trevor Georgie is an accomplished sports and entertainment professional who has enjoyed leadership roles on the property, client and agency sides of the business.

Georgie was named the president of the Sea Dogs in January, 2016, making him the youngest in the CHL, and added the general manager’s role in August.

Prior to joining the Sea Dogs, the native of Mississauga, Ontario, was the senior manager of consulting at Wasserman Media Group, one of the world’s largest sports agencies. His career has led him to work for, and partner with, like-minded brands across the sports and entertainment landscape, including the Toronto Maple Leafs, Toronto Raptors, Toronto FC, Florida Gators, PGA Tour events, and JUNO Awards.

Digital Architect & Monetization consultant

Sam is a thought leader in digital media space, working with professional sports teams across the NHL, NBA, MLB, NFL, EPL, and UEFA Champions League to turn their digital media channels into revenue generators. She also does a lot of work with influencers within the same realm, having helped her influencer clients reach over 130 Million video views in the last year.

She has curated innovative, authentic solutions to branded partnerships on a global stage with brands such as GoPro, Oculus, Netflix, Aston Martin, the Players' Tribune, Nordstrom, Self Magazine, NBC, and the Food Network. Prior to working as a consultant, she led the Montreal Canadiens AHL affiliate team, the St. John’s IceCaps, as Director of Corporate Partnerships, Sales, and Digital Media.


mark-anthony ashfield
Partner, DELOITTE canada

Mark-Anthony is a Partner in Deloitte’s Financial Advisory Services practice in Atlantic Canada and is based in Saint John, New Brunswick. Mark-Anthony has over 19 years of experience in Assurance, Risk Advisory Services and Financial Advisory Services. In addition to advising clients on financial matters, Mark-Anthony helps organizations with the development and implementation of their corporate strategy.

Mark-Anthony holds a Chartered Professional Accountant designation, a Chartered Business Valuator designation and a Bachelor of Business Administration from the University of New Brunswick.


Derek attended Mechanical Engineering Technology at NBCC Saint John for a year before challenging the Canadian Securities Course.

In September 2017 Derek took the leap to pursue his passions for technology, hockey and business, by beginning to work on his startup Night Puck Technology in a full time capacity.

Night Puck Technology is working to bring advanced training tools to the game of hockey beginning with our iQ Puck product. We want to not only prove that our company can bring technological value to the game but also do so from Saint John, New Brunswick.


striving for equality: developing more inclusive communities through sport


Manon Ouellette
Executive Director, Coach NB

Growing up in Campbellton and in a figure skating family it was easy for Manon to transfer from athlete to Coach.  She coached figure skating in Campbellton, Shediac, Moncton and is currently part of the coaching staff of the Capital City Skating Club in Fredericton. She values the importance of Coach education and is dedicated to helping other Coaches improve their skills and capabilities.  Manon has been the Executive Director of Coach NB (formerly known as the Centre for Coaching Education of New Brunswick) since June of 2006. Prior to this she was the Executive Director of Skate Canada – New Brunswick. She presently sits on the Board of Directors of the Coaching Association of Canada as the Provincial/Territorial Coaching Representative.


Devin Heroux
TV Radio Reporter, CBC Sports

Born in Saskatoon, Saskatchewan, Devin Heroux has always been passionate about sports and storytelling. At 16 years old, Heroux was a guest on CBC Radio, talking about his passion for the Saskatchewan Roughriders. It was that interview that led him down a path of sports journalism.

In 2007 while Sports Editor of the University of Saskatchewan newspaper, The Sheaf, Heroux told his coming story publicly for the first time in an opinion piece published in the paper. Since then, he’s been a fearless advocate for inclusion in sport — most recently Heroux was part of a team that organized CBC’s first-ever Homophobia in Sport panel. 

He just returned from two months in South Korea where he was part of CBC Olympics and Paralympics coverage


Jason Peters
CEO, Aboriginal Sport & Recreation NB

Prior to his role with the Glooscap First Nation, Peters worked for the Government of New Brunswick’s Aboriginal Affairs Secretariat and the Department of Healthy and Inclusive Communities, acting as the lead on numerous economic development and community-building files. In this capacity Peters facilitated collaboration between government and First Nations including the Mi’kmaw and Wolastiqik communities, providing advice on planning, program delivery, communications and inter-departmental coordination relating to Aboriginal issues.

He’s also a serious fan of basketball and has coached teams at the provincial, regional, high school and local levels. Peters has also worked with Aboriginal sport and recreation groups, and in 2011 his book Aboriginal Sport Heroes: Atlantic Canada was published.

A 2013 inductee of the New Brunswick Aboriginal Sports Hall of Fame, Peters was recently chosen to be New Brunswick’s representative on the North American Indigenous Games Council.


Heather Ambery
PROGRAM Manager, Canadian Olympic Committee

Born and raised in the nation's capital, Heather graduate from UNB with a BRSS (Honours) degree in 2012. As four year student-athlete on the UNB women's soccer team, she was named CIS Academic All Canadian each year. In 2011-12, Heather's academic and athletic excellence earned her a CIS Top 8 Academic All-Canadian honour. During her time at UNB, she was the Co-Founder and Co-President of Right To Play UNB (a club still going strong on campus!). 

For the FIFA Women’s World Cup 2015, Heather was Competitions Manager at the Ottawa Venue. Since the tournament, she has been working for the Canadian Olympic Committee as Program Manager, National Sport Federation Services. 

Building A League of Our Own: Professional Sport in Canada

Anthony LeBlanc
President & CEO, Maritime Football Ltd. 

Anthony LeBlanc began his career in Fredericton, New Brunswick within the New Brunswick Telephone Mobility (now Bell Aliant) dealership network. After stops along the way in large companies building a successful career in Information Technology, Mr. LeBlanc joined Research In Motion (now BlackBerry) in 2000 as the Vice President of Global Sales. A position he held until 2008.

In 2013, Mr. LeBlanc and his partners in the newly formed IceArizona Acquisition Company purchased the Phoenix Coyotes from the National Hockey League. In September of that year, he was named the franchise's President, CEO, and Alternate Governor. By 2017, Mr. LeBlanc had sold the entire franchise to Andrew Barraway at a significantly high valuation than was initially purchased.

He is now focused on acquiring an expansion franchise in the Canadian Football League to be located in Halifax, Nova Scotia. Partners in the newly formed Maritime Football Ltd. include the Coyotes' former President of Hockey Ops. Gary Drummond and AMJ Campbell Van Line CEO Bruce Bowser. 





Speakers Director