UNB SBC teaming-up with Deloitte to present game changing conference

UNB SBC teaming-up with Deloitte to present game changing conference

(FREDERICTON, NB) The UNB Sports Business Conference is pleased to announce that Deloitte Canada, one of the country’s leading professional services firms, will be the event’s presenting sponsor.

 Deloitte Canada's Mark-Anthony Ashfield and Saint John Sea Dogs President & GM Trevor Georgie announce the launch of the Discovery Zone at Harbour Station. Both Ashfield and Georgie will speak at the 2018 UNB SBC, discussing the future of technology in sport. 

Deloitte Canada's Mark-Anthony Ashfield and Saint John Sea Dogs President & GM Trevor Georgie announce the launch of the Discovery Zone at Harbour Station. Both Ashfield and Georgie will speak at the 2018 UNB SBC, discussing the future of technology in sport. 

“Given Deloitte’s involvement in so many sectors here in Canada and around the world, we couldn’t be more excited to have them as a sponsor,” said Kristian D’Amore, Co-Chair of the UNB Sports Business Conference. “Deloitte is a leader in the professional service industry. They have a variety of clients in sports. Our conference and their sponsorship are a perfect fit.”

“We’re very excited to be the presenting sponsor of the UNB Sports Business Conference, because it provides us with a unique opportunity to support several initiatives we are passionate about,” said Mark-Anthony Ashfield, a Deloitte partner. “We’re a leadership development firm, for both our clients and our people, so the opportunity to participate in an event for the next generation of business leaders is a great match for our firm. Deloitte has a strong commitment to sport and we’re looking forward to continuing this tradition with this conference.”

UNB’s Sports Business Conference, the first of its kind in Atlantic Canada and student-driven, runs March 23-25, in Fredericton.

It will bring together students and professionals from across North America for a number of panel discussions and keynote addresses.

Among the confirmed speakers and participants is Senior Vice President, Community & Partnerships of Canadian Tire Corporation (and former Canadian Football League Commissioner) Jeffrey Orridge, Katrina Galas, the Head of Brand and Broadcast for the INVICTUS Games Toronto 2017, and Samantha Phelan, a digital architect and monetization consultant who works with numerous major league sports franchises to maximize the efforts and income generating capacity of their digital platforms.

Deloitte’s sponsorship is seen as a major investment in the University and its student initiatives.

Among its contributions, Deloitte will provide two industry service leaders as speakers and panelists for the conference.

Deloitte’s own Saäd Rafi, a partner and the firm’s National Public Sector Leader, will deliver an address entitled “The Power of Sport.”

He’ll draw on his experience as Chief Executive Officer of the Toronto 2015 Para-Pan Am Games Organizing Committee.

Under Rafi’s leadership, the Organizing Committee delivered the largest multi-sport event in Canadian history and returned $106 million to the Ontario and federal governments.

UNB Sports Business Conference Co-Chair Charlotte Sampson feels the inclusion of Deloitte, both as a sponsor and participant, elevates the quality and reach of the event.

“Deloitte is well-known, well respected and serves many clients worldwide, so having our name associated with theirs is invaluable,” she said. “Their emphasis on technology and innovation aligns perfectly with our vision, enabling us to create a quality event that will have people talking throughout the Maritimes, across Canada, and beyond.”

 Members of the Saint John Sea Dogs play with the technology in the Discovery Zone at Harbour Station. Some of it will be brought for delegates to test at the 2018 UNB Sports Business Conference.

Members of the Saint John Sea Dogs play with the technology in the Discovery Zone at Harbour Station. Some of it will be brought for delegates to test at the 2018 UNB Sports Business Conference.

Deloitte will also bring its ‘Deloitte Discovery Zone’ to the conference, where it should be a major attraction.

The ‘Deloitte Discovery Zone’ is not about selling the specific gadgets and tools, but instead giving people the opportunity to see new technologies in action. 

Deloitte solves complex business challenges, including helping their clients prepare for the future by understanding the rapid expansion and disruptive evolution of technology. The Discovery Zone offers insight and hands-on experience on how technology is deployed in these areas of behaviour and organization, using augmented reality/virtual reality devices, wearable technology and drones.

“This conference will elevate and advance the sports industry in Atlantic Canada,” said D’Amore. “We’re pleased to join with Deloitte in that effort. It’s something they’ve been doing elsewhere for a while.”

Registration for the 2018 UNB Sports Business Conference is now open at www.unbsbc.com. Space remains limited, register today.