The future of technology in sport

From the changes in fan experience due to technology,  to the increased dependence on digital media in marketing, our world is changing. Not only are these technological advancements making a major impact in the sporting world, but they demand adaptation from those in the industry.

The evolution of technology is disrupting traditional streams, and instead, the digital space is taking over. Fans are no longer satisfied with sitting in their seats for the entirety of a game and are looking for innovative ways to engage in sports. Teams are needing to exploit technology in order to remain competitive in terms of athlete performance, pushing their players to the next level. It is evident that innovation, creativity and growth are key in being successful in the 21st century.

We must ask ourselves, where is technology taking the future of sport?

BUILDING A LEAGUE OF OUR OWN: PRofessional sport in canada

Professional sports in North America is a thriving industry that generates XX$ and transcend geographic borders with presence of technology such as the internet, social media, and websites.        Professional leagues such as MLS, NHL, NFL, NBA, and CFL have to always be looking to maintain a competitive advantage over one another to continue to attract and have fans remain loyal to the teams and leagues.

In Canada, professional teams and leagues have struggle to survive which has resulted in athlete migration, sponsorship, economic climate, the “ruralness” of Canada, developing systems for creating sustainable teams, new revenue sources, and facilities. These are some of the themes that will be explored throughout this panel.

Striving for equality: developing more inclusive communities through sport

In today’s society, among hate and rejection, sport an be used as a powerful tool to fight it with love.

In this panel, we will addressing the barriers facing underrepresented populations in the sporting landscape. We raise the challenges from the indigenous, LGBTQ+, and female communities, while looking for collaborative solutions that work towards a more inclusive society. We consider the innovative ways that sport can help promote inclusiveness and give everyone a chance to be on an equal playing field in society.

The state of university sport in canada

A new brand, a new national identity, a fresh start. 56 member institutions, 21 national championships, all in 4 conferences from coast-to-coast.

The Canadian sporting landscape is very unique, very diverse. We are often compared to our neighbours to the south and the big business that is the NCAA. However, today we strive to shape our own identity. We chat about our differences, the importance of the amateur student-athlete, and where we want to take this brand in the future. There are endless possibilities for the future of university sport in Canada. We analyze where we are now, where we want to go, and how we are going to get there.



Speakers Director